4/18/21

Michelle Strand joins the American Rental Association California board

Strand, who, along with her husband, Rick, has been in the equipment rental business since 2008,is excited about being on the board.

Strand has learned a lot from the viewpoint of a small, woman- owned rental business. Having built a business from the ground up, Strand plans to bring that knowledge and experience to her new role on the board.

After sitting on her first online state chapter board call in January, she knew she had made the right decision to volunteer. “I loved it. I was glad to see that everyone participated and wished to be actively involved. It was nice to hear people really invested in the success of ARA and in serving the members of ARA. There are so many resources offered to ARA members, and I am happy to spread the word,” she says.

Strand, who is very active in her community, sits on the boards of the Vacaville Social Services Corp., which assists a local homeless shelter, and Saving Gracie, a nonprofit that helps provide funds for families who cannot afford life-saving surgeries or treatments for their pets. She also delivers meals to seniors through a partnership between area restaurants and the city of Vacaville, and she is heavily involved in the Boys and Girls Club.

She looks forward to “contributing insights and take-aways about member engagement and such” that she has learned from her involvement with those boards and committees to the ARA of California.

“I also hope to expand my knowledge, utilize all the resources available through the ARA of California and actively reach out to others in the industry so they can see the benefits,” she says. “We have some other rental operators in my area. I would like to let them know I am on the ARA of California board and then share the benefits of why they need to be engaged.”

Source: https://www.ararental.org/regional-newsletters (Region 9)


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